our corporate tenets:
“make continuous improvement and make it better to create a potato starch high-brand influence and excellent quality superiority and sincere service credibility.”
our strategic objective:
make “huaou brand” potato starch become the first choice of potato starch customers in china and make us become the most competitive and influential corporation in china potato starch industry.
our business policies:
technology leading for resources added-value; circular economy for agriculture benefit increases; standardized management for corporate efficiency increase; excellent quality for customer benefit; honest tax payment for government benefit; personalized management for employee benefit; stable development for shareholders benefits.
our management concepts
strategic management concept: strategy leading overall situation
business management concept: dedicated business innovation
organizational management concept: organization efficiency first
financial management concept: financial standardization first
talent management concept: talent resource first
service management concept: sincere service first
market management concept: market grasp first
safety management concept: safety responsibility first
qc management concept: quality superiority first
risk management concept: risk prevention first
our spirits
dedicated to work prosper business strive for excellence strive for being stronger
develop potato industry, and benefit the country.
our brand strategy
product represents moral standing. quality presents dignity. service presents responsibility.
the market is like the ocean in which the quality acts as a boat and the brand as the sail.
our factory styles
actions speak louder than words morality is more important than wisdom
actions speak louder than words, morality is more important than wisdom.practice what you preach until success is achieved.actions must follow morality and morality is prior to wisdom.morality and reputation becomes known when wisdom is spread around the world.
our common code of conduct
when the company is in smooth development, we should make sustainable efforts while be prepared for any possible danger.
when the company is under reform, we should understand and support and actively cooperate.
when the company is in front of difficulties, we should come forward to overcome any difficulties together with the company.
treating the work with a “dedicated” attitude is our basic requirement.
starting work with a “professional” spirit is our qualification standard.
blending “undertaking” ideal into work is our striving direction.
customer demand is always our guide of action.
customer desire is our direction of improvement.
customer satisfaction is our objective of pursuit.
customer value is our base point of benefits.
corporate concept of honor and disgrace (eight honors and eight disgraces)
1. love the company, do it no harm.
2. be dedicated to work, not indolent.
3. observe rules and regulations, not undisciplined.
4. forge ahead, not complacent and conservative.
5. be honest and trustworthy, not lying and flatulent.
6. be diligent and thrifty, not extravagant.
7. be collective, not selfish.
8. be clean and tidy, not dirty and messy.
our quality policies
provide customers with satisfactory products based on professional teams, exquisite equipments and superior quality.
ensure for the society safe food by strict and impartial rules, strict and careful management and strict assessment.
impetus the staff to engage in quality system construction by deepening management and by scientific quality control measures.
ensure continuous improvement of quality management system by work styles of always summing up and keeping improving.
our quality objectives
(1). customer satisfaction ≥99%;
(2) superior product rate ≥99%;
(3) product pass rate ≥100%;
(4) pass rate of product ex-factory inspection ≥100%;
(5) occurrence rate of major food safety liability accident all year round is zero.
breakdown solution to our quality objectives and indicators management
raw material department
1. raw material purchase acceptability=100%
2. raw material storage loss rate≤1%
production department
1. superior product rate≥99%
2. product pass rate ≥100%
3. the indicator of energy-saving and consumption-reducing for 1-ton starch requires a year-on-year decline of at least 2%.
4. major quality safety accident all year round is zero.
qc department
1. examination rate for auxiliary material and packing material purchased=100%
2. examination rate for each batch of products=100%
3. response rate of product quality complaint=100%
4. handling rate of unaccepted products=100%
5. examination rate of inspection devices and measuring instruments=100%
6. qualified warehouse-out control rate of finished products=100%.
7. major quality safety accident all year round=zero
8. rate of changes controlled of quality management system documents=100%
business department
1. on-time delivery=100%
2. quality complaint handling rate=100%
3. customer satisfaction≥99%
4. qualified rate prior to production and dispatch=100%
5. qualified delivery rate of finished products=100%
6. vehicle inspection rate prior to product dispatch=100%
executive office
1. qualified rate of employee training≥95%
2. serviceability rate of office facility and health infrastructure=100%
enterprise management department
1. various management systems are complete
2. post performance assessment rate=100%
inner mongolia huaou potato processing enterprises inner mongolia huaou starch vermicelli processing inner mongolia huaou breeding base
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